Ctrl + Alt + Street
This collection for Zara Man marries the raw energy of street art with refined fashion sensibilities. The designs range from stark philosophical statements ("What Do We Know? Generate Solutions") accompanied by illuminated skull graphics, to playful character illustrations that echo the spirit of underground art. The aesthetic draws from both tech culture and street art, creating a unique dialogue between digital and urban landscapes.
The technical execution was crucial in capturing authentic street art elements while maintaining commercial viability. White and lavender prints on black bases create high contrast that mirrors the stark nature of street art, while the dripping effects and spray paint-style application add authentic urban texture. Small details like the "New Kohls Gallery" and "12 Ward Street" references pay homage to the art world's underground spaces and temporary exhibitions. The collection successfully walks the line between counterculture edge and mainstream appeal, making street art aesthetics accessible to a broader fashion audience.
Original Sketch
Final Piece
