Electric Jungle
When Zara Woman commissioned this print for their 2019 collection, the brief was clear: reinvent tropical luxury for the contemporary woman. The result was "Electric Jungle" - a print that breaks traditional tropical patterns by injecting vivid neons and unexpected color combinations into sophisticated botanical forms. Set against a deep black background, the design creates a dramatic effect that transforms classic pieces into statement garments.
The pattern's success lies in its careful balance between sophistication and boldness. While the composition follows classical tropical motifs with its monstera leaves and palm fronds, the electric color palette of hot pinks, neon yellows, and turquoise accents pushes it firmly into modern territory.
The design proved particularly effective on flowing fabrics, where the contrast between the solid black body and the printed sleeves created an especially striking effect for Zara's elevated casualwear line.
