The challenge was to reinvent college graphics for today's fashion-conscious youth. The result is a series of designs that pay homage to iconic American institutions while maintaining a contemporary edge. From the bright Minnesota athletics to the urban sophistication of East Houston St., each piece tells its own story of campus life and city culture.
A Contemporary Take on College Classics
The designs embrace the authenticity of vintage college wear through careful attention to detail: distressed effects in the typography, classic varsity letter treatments, and historically-inspired establishment dates. The color palette stays true to traditional college themes - navy blues, heather grays, and stark blacks serve as bases for crisp white lettering, with strategic pops of varsity red. What sets this collection apart is its ability to reference college heritage while feeling completely at home in a modern wardrobe, paired with everything from cargo pants to vintage denim.
