Sweet & Wild: A Summer of Contrasts
"From Dark to Sweet: Summer's Split Personality" perfectly encapsulates this capsule collection for Bershka's Summer 2021 line. The project challenged conventional summer aesthetics by pairing two contrasting moods: a bold gothic "Good Times Forever" design with flame details, and a playful "In the mood for something new" strawberry motif. This duality speaks to the brand's young audience who refuse to be boxed into a single style.
The collection's success lies in its versatility - the gothic-inspired piece delivers edge through custom flame typography, while the strawberry design offers a softer, Y2K-inspired aesthetic. Both designs were strategically placed on halter tops, a trending silhouette that resonated with Bershka's target market. The minimal one-color prints on contrasting fabrics (stark black on white, pure white on coral) ensured both visual impact and cost-effective production at scale.
