NEW NEUTRALS
For this collection, we reimagined traditional college aesthetics through a modern, minimalist lens. The design centers on the "Northern Utah" text treatment, executed in tonal embroidery on a rich camel colorway. This technique creates subtle dimensionality while maintaining the clean, contemporary feel that defines current fashion. The established date tab adds authenticity without overwhelming the design's sophisticated simplicity.
What makes this collection distinctive is its deliberate departure from traditional varsity colors and techniques. Instead of bold contrasting elements, we opted for a monochromatic approach that allows the dimensional aspects of the embossing to create visual interest. This refined take on collegiate wear speaks to a more mature aesthetic, where the heritage of varsity styling meets contemporary minimalism. The camel tone, chosen for its versatility and premium feel, positions these pieces as elevated basics that work seamlessly with modern wardrobes.
