Summer of Self-Love
In a time when self-care became more vital than ever, this design for Bershka's Summer 2021 collection merged vintage summer vibes with contemporary self-love messaging. The phrase "Have You Loved Yourself Today?" takes on a groovy transformation through carefully crafted bubble letters that seem to float on a dreamy tie-dye backdrop of mint, lilac, and white swirls.
The design's success lies in its thoughtful balance of elements: the hand-drawn, organic quality of the typography gives it an authentic 70s feel, while cheerful yellow daisies add a whimsical folk-art touch. The choice of pastel tie-dye creates a soft, ethereal backdrop that feels both nostalgic and completely current. This perfect fusion of retro technique and modern messaging resonated deeply with Bershka's young audience, who embrace both vintage aesthetics and mindfulness culture. The piece became an emblem of 2021's optimistic summer spirit, proving that positivity never goes out of style.
