A contemporary sportswear design project developed for Zara, featuring innovative combinations of urban streetwear and vintage floral patterns. The collection showcases strategic print placement across premium sweatshirts and hoodies, merging comfort with sophisticated design elements.
KEY FEATURES
The project successfully bridges the gap between athletic wear and fashion-forward design, creating versatile pieces that appeal to both streetwear enthusiasts and contemporary fashion consumers. The strategic use of floral patterns adds an unexpected feminine touch to classic sportswear silhouettes, resulting in unique pieces that stand out in the retail environment.
The project showcases a series of graphic t-shirts combining bold typography with strategic color placement, transforming beloved characters into modern fashion statements.
