Commissioned by Bershka for their Spring/Summer 2023 women's collection, this project explores the intersection of empowerment and street style through graphic design. The collection features a fresh color palette including mint green, cream, and coral accents, moving away from traditional feminine colors while maintaining strong appeal for the target market.
KEY FEATURES
Each design combines multiple typography styles with decorative elements like hand-drawn flowers and stars, creating layered compositions that capture attention while remaining commercially viable.
The project successfully bridges the gap between statement pieces and everyday wear through thoughtful design choices. Typography plays a central role, utilizing a mix of bold serif and custom lettering styles to create visual hierarchy and interest. The strategic use of color blocking and decorative elements adds personality to each piece, while careful consideration of scale and placement ensures the designs remain balanced and wearable.
The result is a collection that speaks to young consumers' desire for both style and substance in their wardrobe choices.
