This swirling, organic pattern has ability to look simultaneously modern and classical, in juxtaposition of the more freeform and playful floral elements, creating an appealing visual contrast.
KEY FEATURES
For Bershka's Spring/Summer 2021 womenswear collection, I developed a fresh and contemporary all-over print design that captures the essence of modern femininity. The pattern showcases delicate hand-drawn daisies in pristine white with fine black outlines, strategically scattered across the fabric to create a sense of movement and lightness. The background features an innovative marble effect in warm honey and cream tones, adding a sophisticated twist to the youthful design.
The print was successfully implemented across various garments in Bershka's collection, including casual t-shirts and summer pieces, demonstrating its versatility and commercial appeal. By combining organic floral elements with fluid, abstract marbling effects, the design achieves a perfect balance between trendy streetwear aesthetics and timeless feminine appeal. The subtle color palette ensures the pattern remains wearable while making a distinctive style statement, aligning perfectly with Bershka's target demographic of fashion-forward young women.
