Where Victorian romance meets Gen Z attitude
"Feel Absolutely" emerged as a standout piece in Bershka's 2023 collection, where vintage aesthetics met contemporary streetwear sensibilities. The design challenge was to create a graphic that could speak to both the brand's young, trend-conscious audience while incorporating elements of timeless design. By merging ornate art nouveau-inspired typography with delicate dragonfly motifs and floating florals, the piece achieved a perfect balance between artistic sophistication and commercial appeal.
The design's versatility was demonstrated through its successful implementation across multiple colorways - from a dreamy white base with pastel accents to a premium black version with metallic details. Each variation maintained the design's core identity while adapting to different style preferences and wearing occasions. Technical considerations, such as optimized color separations and carefully crafted gradients, ensured flawless production across large commercial quantities while preserving the artwork's intricate details.
