When approaching Bershka's Back to Campus 2023 collection, the challenge was to reinvent collegiate wear for today's fashion-conscious youth. The result is a series of designs that pay homage to iconic American institutions while maintaining a contemporary edge. From the bright Minnesota athletics to the urban sophistication of East Houston St., each piece tells its own story of campus life and city culture.
A Contemporary Take on Collegiate Classics
The designs embrace the authenticity of vintage collegiate wear through careful attention to detail: distressed effects in the typography, classic varsity letter treatments, and historically-inspired establishment dates. The color palette stays true to traditional collegiate themes - navy blues, heather grays, and stark blacks serve as bases for crisp white lettering, with strategic pops of varsity red. What sets this collection apart is its ability to reference collegiate heritage while feeling completely at home in a modern wardrobe, paired with everything from cargo pants to vintage denim.
